You're good at the work. I'll do the marketing.
Fractional marketing help for small Australian service businesses. Websites, Google, email, ads and social. One person, not an agency.
Five stars on Google. Every single review.
In their words
Nik gives it to you straight. A clear view of the real problem and the path to the solution. For a growing startup, that clarity has been an absolute godsend.
Peata KulagaOnsite Scanning Solutions She was able to extract my ideas and create a digital product that reflected not only my taste, but my personality and the essence of the services I offer.
Amelie DrouinTrue North Breathwork Atelier My speciality is not at all marketing, and she has explained everything to me in terms I understand. I like that I wasn't pushed into signing up for extra.
EmmaBeyond Nutrition Hypnotherapy
You didn't start the business to do this bit
You started the business because you're good at the thing. The welding, the cabins, the mulching, the nursing.
Then somewhere along the way you ended up spending more time on invoices and Facebook posts than doing the work you love. The website's three years out of date, enquiries come in and sit in your inbox, and marketing is the job that gets pushed to Sunday night. Every time.
That's the bit I take off you.
Pick the bit that's broken
Get found
Website, Google Business Profile, SEO and blog
Being brilliant at your job is no help if nobody can find you.
Get leads
CRM, email marketing, Google and Meta ads
Enquiries that get followed up, instead of quietly dying in your inbox.
Look the part
Branding, logo, marketing materials
Looking like a real business, so people trust you before they've met you.
Show up
Social media setup, planning, posting
Showing up regularly, without it eating your Sunday night.
In your corner
Fractional CMO retainer, plus hourly help
A marketing brain on tap, without hiring one full time.
Case study
Weldpoly
Building a brand from nothing, when the name people recognised was the problem.
- Industry
- HDPE pipe welding equipment
- Period
- 2 years
Starting below zero
Weldpoly makes HDPE pipe welding equipment. Field welders, workshop gear, spare parts, servicing. It’s not sexy. In fact, their most popular machines are butt welders. Sooooo… yeah. It’s not easy to market, but hot damn if I didn’t nail it.
The business was created after Worldpoly, one of the world’s leading suppliers of this equipment, went into liquidation.
This wasn’t a business with lacklustre marketing. It was a business with no marketing at all, carrying a name people did recognise, but for the wrong reasons. Every conversation started with someone working out whether Weldpoly was the mob that went under or not.
So really, it was worse than a blank page. A blank page doesn’t have a reputation.
Machine owners left high and dry
There were Worldpoly machines in the field in over a hundred countries. Real businesses, mining and civil and water, with gear they’d spent serious money on and no one left to ring.
No spare parts. No servicing. No answers.
On paper that’s a “them” problem. In practice it was the whole marketing strategy behind making Weldpoly the success it is today, because those owners were the most motivated audience in the world and nobody was talking to them.
What was built
Starting from scratch is both exciting and nerve-wracking, because you’re not just fixing up existing work. You’re creating the foundations the entire business will live on. I built the lot:
- The website
- A CRM built properly from day one, so nothing fell through
- Paid ads across Australia, North America and New Zealand
- Press and announcements to get the new name in front of the industry
- The plumbing behind it, so quotes, invoices and follow-ups actually connect instead of living in someone’s inbox
I didn’t just whip up a campaign and invoice for it. I built a business that could be found, could quote, and could service its clients across the world.
What changed
Zero to a six-figure month inside the first year.
The one I’m proudest of isn’t a number anyway. Worldpoly machine owners who’d been stranded got their gear running again, with parts and someone on the end of the phone. That turned a liability into the best lead source the business had.
Full disclosure
I’m the Managing Director of Weldpoly, so this case study is close to home.
I’ve put it here because it’s the clearest example of what I actually do, which is build the whole thing and then run it.
How this works
Step one
We have a chat
You tell me what's going on. I tell you straight whether I'm the right person to help, and what I'd do first.
Step two
You get a plan
What to fix, in what order, and what it costs. Not a fifty page strategy deck nobody reads.
Step three
I get on with it
I do the work, or I show you how. Your call. Either way you'll know what's happening and why.
Nice words
I was feeling overwhelmed and lost in the marketing world, and she helped me bring everything back into focus. Instead of exhausting myself trying to post every day, she showed me how to focus on the details that really matter.
Her broad service offerings will most definitely improve your day to day life inside your business. Would highly recommend.
Let's get it off your to-do list
Book a call and tell me what's going on. Worst case, you walk away with an honest opinion and a plan.