Look the part
Looking like a real business, so people trust you before they've met you.
People decide whether you're any good before they've spoken to you. Three different shades of blue across your website, your quotes and your Facebook page all say the same thing, and it isn't what you want said. Branding isn't about being pretty. It's about looking like someone who'll turn up and do what they said they'd do.
What this covers
- Branding
- Logo
- Marketing materials
What changes
You look consistent everywhere someone might find you. Same colours, same logo, same voice, on the website, the socials, the quote and your signage. It costs you nothing to run once it's done, and it quietly makes every other bit of marketing work harder.
She was able to extract my ideas and create a digital product that reflected not only my taste, but my personality and the essence of the services I offer.