One person, not an agency
I'm Nik. I run Love Your Work Co from a farm in Agnes Water, on the Queensland coast, and I work with small businesses all over Australia.
When you hire me, you get me. There's no account manager, no junior doing the actual work, and no weekly status call where three people update each other about your business. You email me, I answer.
Who I work with
Most of my clients are people who are very good at a thing and would rather be doing that thing. Makers, growers, tradies, accommodation, allied health, anyone running a service business where the owner is also the main event.
The heartland is around here, Agnes Water, 1770, Gladstone and Bundaberg. Plenty of the work is with people I've never met in person.
Who I say no to
I say no to work where I'd be making something sound better than it is. I say no to businesses that treat their customers or their staff badly, because I'd have to write about them and I'd rather not. And I say no when I don't think I'm the right person, which happens and costs me nothing to say.
How I work
I'm a systems nerd and I don't apologise for it. A lot of what I do is unglamorous: getting the CRM to actually work, making sure enquiries don't die in an inbox, sorting the thing that's been annoying you for two years. It isn't the part anyone puts on a showreel. It's the part that makes you money.